In February, I published an article about networking.
The Business Insider asked Jon Levy, the founder of a group called the Influencers, to share some of the techniques he encouraged in an article entitled, Amazing Things Happen at This Master Networker’s New York Apartment. Over the past five years, he’s built a network of over 400 interesting and impressive people that includes everyone from Nobel laureates to Olympic athletes. Levy shared twenty of his techniques, but ten of them resonated with me at that time. Here are the other ten (10) tips that Jon Levy shared. You can read the original article here.
- Add value without expectations – Think of ways that you can add value to a potential connection without immediately expecting something in return. By building quality relationships over time, you create opportunities and contribute to others.
- Create memories – Try to remember something novel or unique about the contacts that you make. Jon says that, “If there’s somebody I meet that I really want to connect with, I try to create a moment that’s memorable and that can serve as tradition.” This can mean sharing a special toast or asking a question that will elicit a unique response.
- Make your introductions interesting – When Jon meets people, he attempts to “create some interest.” His introductions are different, and makes it easier to connect.”
- Make cold calls – Don’t be afraid to reach out. There are even databases like Who Represents that you can subscribe to that include the contact information of high-demand people and their gatekeepers. Alternatively, get one email address from your target organization to determine the format. When you reach out, be sure that you actually have something of real value to share.
- Emails that generate replies – Develop a short email, five or six sentences, based on factual or known information. If the recipient is interested, let them know how you’d like to move forward by asking a question or extending an invite they can email reply to. If you are being referred by someone in their inner circle, mention their name in the subject line.
- Follow up – Always send a quick follow-up email or note after meeting someone for coffee or lunch. It demonstrates proper etiquette and consideration.
- Avoid drama – Don’t allow your network to be exposed to people who are negative and have the potential to bring them down. It’s insidious, and spreads through the network very quickly.
- Grace if embarrassed – There will be times that you will not be as graceful as you would like. So, note your social interactions so that you can improve the next time.
- Being liked – Realize that there’s a percentage of the population that no matter what you do or say, will not like you, and it’s beyond your control. You should continue to develop yourself and learn to make people more comfortable.
- People are ultimately unpredictable – You can’t be uptight if you’re looking to become an effective net worker. Do what you can to connect with people who are interesting, and don’t waste time with those who don’t mesh with your personality.
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