Effective Proposals or Presentations … the elements!

Presentation ElementsDo not ever give a presentation or offer a proposal until you fully understand the target, audience or group.

It may not be possible to understand absolutely every aspect or the aspirations of a particular group or audience. But you should make an effort to gain some understanding of their needs, goals, motivations, budget, purchase and decision authority, and deadlines. This may require you to delay the proposal or presentation until you have this information.

Simply stated, your proposal or presentation must link to or solve the key issues of the group or organization. This is really the only way that you can credibly suggest that you, your product or service or organization can solve the target’s issues. The idea is that your proposal should contain as many possible solutions to what the group has shared with you or answered in response to your questions.

Some groups may require heavily documented with graphics, tables, appendices, and journal articles. Sometimes a fat proposal is appropriate. proposals or presentations. Certain services such as consulting may be provided by others in or outside your organization. In this instance, including resumes or background experience could be helpful.

Some groups, organizations or customers my wish to review a proposal in advance. It is then fair to ask them to provide some guidelines for formatting the content before submitting the proposal or offer. Be sure to let the group or organization know how much time you will need to thoroughly present the information and have sufficient time for answering questions.

The presentation or proposal is an excellent way to position you or your organization for future opportunities with a particular group or organization.

Related Articles:   When Presenting … pause here, here and here! and   Engage Your Audience … compel them to listen!

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James E. McClain is the author of Successful Career Development: A Game Plan, the book upon which some of our training programs are based. He has over 30 years' experience as a corporate HR executive, small business owner with ongoing experience in career development and as a college instructor. His educational background includes a B.S. and Masters degrees Education and Certification in Financial Planning. Our promise is that "you can pay more for training but you can not buy better training." The mission is to deliver the most effective and cost effective training and development programs.

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Posted in Communication Skills, Presentation Skills, Professional Skills

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