Email definitely has merits because it allows you to send a more complete message, at a convenient time and have a do it on their own time, unlike a phone call, and they have a record of the communication.
But as convenient as these popular methods of communication are, they aren’t anywhere near as effective as a face-to-face meeting, a video conference, or a telephone call, in that order. The more important the communication, the more important the choice of medium. There is something different being communicated when you schedule a face-to-face meeting. The fact that you are willing to invest your time means that you care enough to be present. There is no substitute for presence, especially when what you are discussing is important.
Review a list of your important contacts and answer the question: “When was the last time we spoke?”
- When was the last time you met face-to-face with the people you consider to be your most valuable relationships?
- When was the last time you “spoke” with your client? Texting and emailing don’t count as “speaking with.”
- When was the last time you invested your full attention in a conversation with your most important relationships?
- Have you emailed something that would have been better delivered face-to-face such as pricing or a proposal?
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